DESIGNING EXPERIENCES WHICH LEVEL UP PRODUCTS

With a career spanning over 13 years, I began my professional journey as a web developer, honing my technical skills for five years before discovering my passion for user experience design. This led to a smooth transition into UX, where I spent the next eight years crafting intuitive and engaging digital experiences. Over time, my role evolved into a hybrid business analyst/UX designer position, enabling me to bridge the gap between technical development, user needs, and business goals.

My interest in user experience sparked early in my life when I began reporting interface bugs when playing video game betas. Even as a teenager, I was drawn to understanding how users interacted with systems and how those systems could be improved to deliver a better experience. Looking back, those early gaming experiences planted the seed for my career, shaping my approach to problem-solving and my dedication to creating intuitive, user-friendly interfaces.